SOCIAL MEDIA AUDIT + STRATEGY

Actionable Insights For Optimizing Your Social Media Presence & Evaluating Brand Impact

In the social media world, it is critical to have a foundation to guide the future and understand what you’re going up against. This is why we create comprehensive social media strategies and audits. This includes analyzing the brand’s and competitors’ presence, followed by the development of a strategic social media plan. This plan encompasses defining content pillars, tone of voice, creative guidelines, and updating profiles. Also, the process entails providing audit insights and strategic recommendations for current and potential new social media platforms. The strategies are aligned with predefined Key Performance Indicators (KPIs) such as increasing awareness and follower growth.

Services Include

Social Media Profile Audit
A comprehensive analysis of your existing social media profiles (such as Facebook, Twitter, Instagram, LinkedIn, etc.). The audit assesses the completeness, consistency, and effectiveness of your online profiles in reaching the target audiences and meeting your business goals.

Competitor Analysis
This service entails researching and analyzing the social media presence and strategies of your brands’ top competitors. Identify industry trends, benchmark performance metrics, and uncover opportunities for differentiation and opportunities in your social media strategy.

Content Pillar Development
Crafting a tailored content strategy is crucial for maximizing engagement and achieving business goals on social media platforms. This involves creating a content calendar, defining content themes and formats, identifying key messaging pillars, and outlining tactics for content distribution and amplification.

Performance Metrics and Analytics
Monitoring and analyzing key performance indicators (KPIs) is essential for evaluating the effectiveness of your social media efforts. This service includes setting up analytics tools, tracking relevant metrics (such as reach, engagement, conversion rates, etc.), and providing regular reports and insights to inform ongoing strategy refinement and optimization.

OUR APPROACH

Tailored strategies as unique as your business.

We take a personalized approach to content development, ensuring that our strategies are unique to your business model, target audience, brand voice and business goals. Here's how we do it:

  1. Discovery Phase: We start by getting to know your business, industry, and target audience. We conduct in-depth research to understand your unique challenges and opportunities, as well as your competitors' strategies.

  2. Strategy Development: Based on our findings, we develop a customized content strategy tailored to your specific needs and objectives. Whether you're looking to increase brand awareness, generate leads or connect with future employees, we'll create a roadmap that outlines the tactics and communication outlets we'll use to achieve your goals.

  3. Execution: With your strategy in place, our team gets to work bringing it to life. From content creation to distribution, we'll execute your strategic plan with precision and attention to detail.

  4. Monitoring and Optimization: We continuously monitor the performance of your content marketing, tracking key metrics and making adjustments as needed to ensure we're on track to meet your goals.